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SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are sometimes not very happy with how their website looks. Programs with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google's new update.
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If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you will not have anything to worry about.