Online video is essentially dominating the internet, and businesses are striving to keep abreast with this trend and promote their brand. YouTube is a great platform that businesses can effectively utilize to promote their messages. It is important to be aware that most people visit YouTube for the primary purpose of entertainment and therefore businesses must create and publish YouTube videos that are entertaining enough.
Video marketing has been adopted by many famous brands such as Sony Mobile and Jamie Oliver's Food Tube, which are taking advantage of YouTube's mammoth audience base to engage with their potential customers. Compared to other traditional search engine optimization strategies, videos in your SEO plan can maximize your outreach and attract more number of customers. Let us consider how YouTube fits into an effective search engine optimization plan.
YouTube Marketing for Business Success
Video SEO based on YouTube analytics essentials, can play a solid role in deciding the success of your marketing strategy. According to this report that quotes Chris Clarke, chief creative officer at DigitasLBi, the agency that produces YouTube content for Sony Mobile, YouTube remains the largest and best video site on the web. However, brands are not leveraging YouTube talent in the best way. Brands need to provide content that operates in the ways YouTube and its communities operate. Only then can they make the best of YouTube marketing.
Although challenging, businesses can choose from the many promotion options available on this popular video channel. Pre-roll ads that run before videos and are skippable can be created. This is an economic option since the advertiser needs to pay only when someone watches the ad for at least 30 seconds. There is also the option of buying ads that appear at the bottom of the screen during video or buying display advertising on the site.
Here are some reasons why you need to consider YouTube marketing.
- Absolutely free and easy to upload your video in YouTube and share it with others.
- No need to spend on web servers to store your video, as it is possible to host it directly through YouTube.
- YouTube easily accelerates the broadcast of the video and helps to reach out to a massive crowd.
Find the Perfect YouTube Tool
YouTube provides powerful tools which you can use to create excellent content, share content, build a strong fan base and effectively market your brand.
- YouTube Capture : This enables you to create movies on the go, capturing every moment. You can record as many clips as you want and any number of clips can be stitched together. Moreover, you can trim and reorganize the clips conveniently from your phone and even add a soundtrack that you prefer either from your own music library or from Capture's audio library. Upload your video to YouTube and simultaneously post to all of your social networks.
- YouTube Video Editor : This is another valuable YouTube tool that can be used to enhance your uploaded videos in your web browser. You can combine videos, add music and text effects, trim and rotate clips, insert transitions and stabilize clips. You can auto-fix and fine-tune the color and lighting using a panel of controls and soothe the shakiness of the video. Options are available to alter the speed of the play. You can specify half speed or quarter speed and include smooth slow motion effects. The face blurring property of the tool identifies and removes the anonymity problem of actors. You can also add your favorite music from the approved tracks available in the library.
- YouTube Captions : With this tool, you can add, edit or remove captions and create automatic captions.
- YouTube Analytics : This tool allows you to monitor your videos / channel with up-to-date metrics and reports. Data is available for Views, Traffic sources, and Demographics. This tool can be accessed through YouTube.com/analytics.
- Audio Library : This enables you to download background music for your videos. It is absolutely free as well.
To gain ultimate success in your business, you need to have a clear-cut understanding about video marketing tactics and trends. YouTube is a winning platform to optimize your video content. Make the best use of the built-in tools available in the website to enhance your visual content and gain maximum visibility for your brand.