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Heidi burst onto the urban and streetwear fashion scene at the end of 2003 and has been climbing the alpine mountain of success ever since – and now they have arrived on the shores of Australia, stocked and distributed by the Australian online retailer and metro boutique Article22.
Started by two young Swiss men, heidi urban clothing encapsulates the values of Heidi, the famous little Swiss girl of the Alps, and sets them into a unique 21st century environment. Although started as an online fashion retailer, heidi fashion is now stocked by over 160 retailers, both online and physical. Their success is a testament to their casual approach to their business, simply wanting to express their passion for their country of Switzerland and the internet, and their desire to promote a positive, unique Swiss image in their clothes.
Every season, the innovative team at heidi.com creates over 70 funky urban designs, including men’s and women’s t-shirts, leather and down jackets, accessories, dresses and much more, and each catalogue is presented with a special and exciting theme. The latest season’s catalogue can be viewed and purchased at Article22, which is working hard to ensure heidi hip hop streetwear is available in all states of Australia, and that Heidi becomes a well-known brand here, through promotion at events such as the Merimbula Mambo Classic surf event. Heidi.com fashion is now stocked at Mt. Buller, the University of Melbourne and various leading streetwear boutiques around the country, all thanks to the support and drive of the team at Article22.
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