You may have recently come up with a great idea for a t-shirt design or don’t feel there’s enough designs revolving around your favorite movie, television show, or anything else you’d like to wear proud. If you are serious about making designs not just for yourself but to sell, there are a few steps you’ll need to take to get your idea off the ground.
First, get your design worked out. Coming up with multiple options revolving around one idea is good place to start. Draw the basics of what you want to convey, then ask others to give you some input. After all, you are trying to attract any audience who will buy the merchandise so your best critics are your peers. Also, consider what the color of the image will be and what color blank clothing they will go best with. Map out your options; will text be just black or change depending on the clothing color? How many different color combinations are you looking for?
Next would be to purchase a decent stock of blank shirts wholesale. Buying wholesale is easy as there are plenty of online stores that offer multiple options. Consider your budget. Don’t go crazy buying pants and underwear too just because the idea seems cool. Start with t-shirts. This will minimize your work and let you test out how well your design sells. The last thing you want is to order 100 pairs of pants and find out there is no demand at all. So start small.
The next step is to screen print these images on to your wholesale blank t-shirts. It may be best for you to start off by going to a business that can do this for you. Don’t put the money into printing all your shirts immediately. Print a dozen or so first to test with. Later, if you find that you are selling well, it may be worth it to invest in your own silk screen printing machine.
Set up an online store. Don’t do this until you have your inventory ready! The last thing you want is someone to place an order and you are rushing out to fulfill it. You want your clothing to be ready printed so all you have to do is pack and ship it. There are a few choices of store set ups online. CafePress is a common site for selling printed t-shirts, mugs and other items. If you want to go your own way and open a more personalized store, Etsy is becoming a great source for one of a kind, hand made items. There are some fantastic designers on there and you can create circles with them to meet other store owners and advertise your items.
Advertising is key! You can’t just open a store and hope you get traffic, make traffic! Tell friends and family, use sites like Twitter and Facebook to get the word out, and keep up with your orders for good customer service.