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Conducting keyword research so that you have a solid listing of highly targeted keywords to use within your alliance campaigns as well as your content is an essential part of developing a successful affiliate campaign.
By implementing keywords that consumers are actively entering into the search engines, you will be able to help your website, landing and content pages rank higher for relevant keywords, generating a nonstop flood of organic, TARGETED traffic from the major search engines.
Keyword research does not have to be a difficult task, however. All you need is to become acquainted with Google's free keyword tool and get into the habit of using it for every single niche market that you are considering promoting.
However, you should always explore alternative keyword phrases that are still generating a good amount of traffic with less competition, if your primary keyword is simply too difficult to rank for, or too costly to promote with PPC.
Visit: Keyword Tool in Google AdWords to begin.
Enter in a keyword string or phrase that identifies the product or niche that you are interested in evaluating.
Click on 'get keyword ideas' to generate a list of possible keyword phrases as well as to gauge how competitive the market is.
What you want to do is find a market with existing demand, (based on existing traffic), that also has existing competition and products readily available, but that is not so competitive that it would be impossible to penetrate.
Evaluating the number of existing competitors who do use PPC to promote websites and products within the niche markets that you are considering is a good indication of whether or not there is substantial interest and activity within potential markets.
Other Useful Keyword Research Tools:
SEO Keyword Tool
http://tools.seobook.com/keyword-tools/seobook
Wordtracker Free
http://www.freekeywords.wordtracker.com